RIM has recently cut 2000 jobs as a result of dwindling sales, and everything suggests that the downwards spiral is far from reaching its conclusion. As Research in Motion is slowly sinking like an old man in a hot tub, their next smartphone needs to turn the tables fast, because time is of the essence. Iphone 5 is just one month away, and Samsung Galaxy S 2 is dominating the Android market, so for Blackberry these are the guys to beat. The problem with the BlackBerry Colt is that it will come a bit too late, and the technical features don’t announce anything revolutionary, quite the opposite.
BlackBerry Colt will we launched in the first quarter of 2012, missing out on the holidays, and it will compete with new releases as well, which makes RIM’s task even more difficult. With a single core CPU, it will feel downright week compared with all the smartphones powered by dual core processors, a select company that iPhone 5 will surely join. Even if they upgrade the BlackBerry Colt before due date, RIM will still find it hard to convince anyone that their smartphone is faster.
Another problem that they need to tackle is to have the BlackBerry Colt’s new operating system the QNX runs smoothly and have its native email as soon as it’s launched. RIM had an attempt with their first tablet running QNX, the Playbook and the Blackberry Enterprise server proved to be difficult to rewrite for it. Solving this matter is a must and fortunately, the release date is so distant that they have plenty of time to perform all the needed tweaks, just to give the BlackBerry Colt a fighting chance. For a smartphone that may well be RIM’s last attempt to recover after a terrible year, this Colt doesn’t have too many bullets to fire.
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