Original Post from : Tech Savvy Momma
Smartphones manufacturers learned valuable lessons from what happened to Nokia and know that even if you are on the right track you will get run over if you just sit there. The first signs that a company is struggling should trigger immediate and decisive actions, in order to prevent problems from growing into emergencies. HTC is not doing too bad, but for a keen observer, the first-quarter results are disappointing, especially when compared to how the Taiwanese company fared last year. Fortunately, the future is bright and the long-term strategy has the potential of stopping and even reversing the trend.
Android users love their smartphones and would not betray HTC for an Apple device, but they might do that for another one running on this operating system. With Ice Cream Sandwich swinging in full force, the pressure is on for manufacturers to come up with increasingly powerful gadgets sporting this OS. There are a few in HTC’s lineup that rise to the challenge, with One S and One X being the most notable examples. They are supposed to represent the pinnacle of technology, but there is always room for better.
These upcoming months will be critical for HTC as the competition is planning big moves and the archrivals from Samsung are yet to unveil the highly expected S3. The Taiwanese is not the underdogs though and there are a few things that they count on to make them the biggest fish in the pond again. Looks are all that matters these days and any smartphone that fails to score high marks aesthetically, will be short-lived and will never be able to compete for the title of the best device in its league.
HTC considers that a slim smartphone is a beautiful one, and everything that they are doing is revolving around this concept. Users are delighted with the way the new devices look like and are optimistic about the future releases but there are also some clouds in the horizon. Battery life is a huge problem for all smartphone users regardless of the operating system that they are running on, and 24 hours is simply not enough. In their quest to create increasingly anorexic devices, HTC seems willing to trade battery life by choosing to install batteries that are less potent than what the guys at Motorola for example, are selling.
It is hard to condemn them for this, especially with HTC trying all the time to come up with solutions to make the batteries last longer, without affecting design. Another thing that the new smartphones from HTC promise to deliver is a state of the art camera with better lenses and wider aperture. The emphasis is no longer placed on the number of megapixels but on the camera’s quality which is actually a good thing. The problem is that in terms of capturing images and recording videos, HTC will have to compete with more than Android devices, and Nokia is a good example. These guys excel at camera quality, and even though they are lacking in other areas will be difficult to overthrow in this case.